Client Spotlight Q&A: Roger Casey, Owner and Managing Director of Casey Creative
What makes Triad Business Bank different from our competitors is we offer big bank expertise while providing community bank service—focusing not only on the needs of our business owners but also on supporting their business. This Q&A series will shine a spotlight on different clients of Triad Business Bank as they share their industry background, experience with Triad Business Bank, and personal insights.
We are proud to have Roger Casey, Owner and Marketing Director of Casey Creative as a client that is a great partner for promotional needs and even helped us launch a new employee store. Roger has shown he has the same business philosophy as Triad Business Bank , “They go out of their way to take great care of me, solve any problem, and never leave me feeling like I’m hung out to dry.” Read more highlights in his Q&A responses below.
Q: What business do you operate and how is it different from other industry competition?
Roger: I’m the Owner and Managing Director of Casey Creative. We’re a full-service marketing company that does an awful lot of different things both in terms of tangible and intangible offerings (e.g., branding, print, promo products, apparel, web design, signage, etc.), which is probably part of what sets us apart. The other major differentiator I would say is our responsiveness and service-oriented culture – our clients generally do not wait long for just about anything, and we go out of our way to make it as painless as possible for them.
Q: How did you get your start in that industry?
Roger: Completely by accident. My wife and I were renting a house where the landlord just so happened to be in the print/promo products business. I needed some items for a side hustle and got curious how he got into it – he offered me yet another side hustle as a sales rep for him, and the rest is history!
Q: How did you ascend to current position in your company?
Roger: I’m honestly a terrible employee and would have a very hard time working for anyone else, so I decided to go out on my own and start Casey Creative in January of 2018. But, as with almost any small business, we all wear an awful lot of hats, so you’re equally likely to find me grinding out quotes for clients as you would be giving a talk about the finer points of promo product strategy at a conference!
Q: How did you connect with Triad Business Bank (TBB)?
Roger: Complete happenstance – Amanda Warren just so happened to be manning a tradeshow booth at a charity golf tournament and we made a great connection from that point. I loved the story behind the bank and felt like it was a really great opportunity to start a relationship with a bank brave enough to pioneer into the space right in the midst of the pandemic. I respect that!
Q: What made TBB a good fit for you?
Roger: I don’t really require a whole lot of physical presence interacting at branches, so TBB’s structure lent itself to our entire decentralized model. I loved the fact that they were small, growing, and willing to work with me as both an individual and on behalf of my business.
Q: What has made you happiest about working with TBB?
Roger: I love the sheer level of personalized service that I get from every employee. They go out of their way to take great care of me, solve any problem, and never leave me feeling like I’m hung out to dry.
Q: Where do you hope the banking industry is headed in the future?
Roger: I hope that the trend of relationship-based banking on a smaller, regional scale continues. The big banks are great and all for many reasons, but just like with my business, it’s wonderful to see community banking making a resurgent comeback with new players and innovation from the ground up.
Q: What are some trends (in banking) you hope to see?
Roger: The technology behind online banking should only improve over time as well as great features like mobile deposit and easy-to-use apps. I feel like everyone in the entire industry in terms of both bank employees and customers are better served and less stressed when technology works efficiently without any requirement for transit.
Q: What would you say to another business who is considering TBB?
Roger: There is nothing that a larger bank can offer you that TBB can’t. I took the risk making that leap, and I’m really thrilled I did.
Q: Where do you see Casey Creative heading in the future?
Roger: Honestly, I have no idea – but that’s really the fun of it! I love this business for the adventure and unpredictability that it brings – new clients, new opportunities, and constant improvisation and problem solving. While I obviously hope that path involves a lot of growth, I also hope that it’s never clear enough to spoil the fun of not knowing. 🙂
Q: What life lesson have you learned that you think will be beneficial to others?
Roger: Everything is about who you know – there are rules and there are realities, and the realities tend to be dictated by people and not by institutions. It’s not to say that you should seek to break the rules, but if you let a rule shut you down from the outset, it’s hard to innovate!
Q: What words of wisdom do you have to encourage younger generations to pursue careers in business?
Roger: Do your absolute best to be fearless and not take the safe route. If safe is what you really want in the end, so be it, but you’ll learn an awful lot more by taking risks and forcing yourself out of your comfort zone early on.
Roger, thank you for your business and being a valued partner in our community.
Casey Creative is located in Bermuda Run, NC. Learn more here.